Mercury advisories: Information, education, and fish consumption

This paper examines responses to a US national FDA advisory that urged at-risk individuals to limit store-bought fish consumption due to the dangers of methyl-mercury. We investigate consumer response using both parametric and nonparametric methods. Some targeted consumers significantly reduced cann...

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Bibliographic Details
Published in:Journal of environmental economics and management 2007-03, Vol.53 (2), p.158-179
Main Authors: Shimshack, Jay P., Ward, Michael B., Beatty, Timothy K.M.
Format: Article
Language:English
Subjects:
Advisory
Child welfare
Children's health
Consumers
Consumption
Education
Environmental economics
Environmental health
Environmental risk
FDA approval
Fish
Fish consumption
Health
Health risk assessment
Information
Mercury
Pollution
Risk
Studies
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Summary:This paper examines responses to a US national FDA advisory that urged at-risk individuals to limit store-bought fish consumption due to the dangers of methyl-mercury. We investigate consumer response using both parametric and nonparametric methods. Some targeted consumers significantly reduced canned fish purchases as a result of the advisory, suggesting that information-based policies can achieve the issuing agency's goals. Education and newspaper readership were important determinants of response, suggesting that information acquisition and assimilation are key factors for risk avoidance. While some groups reduced consumption as a result of the advisory, we do not find a response among the relatively large group of at-risk households which met neither the education nor readership criteria. The advisory also had unintended spillover effects; some consumers not considered at-risk reduced consumption in response to the advisory.
ISSN:0095-0696
1096-0449
DOI:10.1016/j.jeem.2006.10.002