A contemporary higher education student-choice model for developed countries

This research proposes a contemporary higher education student-choice model for developed countries through a contingency methodological route. The research initially utilizes existing models, interrelating them and distilling the important parameters affecting student behavior, to develop an integr...

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Bibliographic Details
Published in:Journal of business research 2007-09, Vol.60 (9), p.979-989
Main Authors: Vrontis, Demetris, Thrassou, Alkis, Melanthiou, Yioula
Format: Article
Language:English
Subjects:
College students
Consumer behavior
Consumer behaviour
Decision making
Developed countries
Higher education
Hochschulpolitik
Industrialized nations
Marketing
Modelling
Personalauswahl
Student
Student-choice model
Students
Studies
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Summary:This research proposes a contemporary higher education student-choice model for developed countries through a contingency methodological route. The research initially utilizes existing models, interrelating them and distilling the important parameters affecting student behavior, to develop an integrated preliminary generic higher education student-choice model. Subsequently, refinement and conceptual development of the preliminary model takes place through an extensive literature review of generic developed-country consumer behavior theories. These theories provide the practical and theoretical parameters that stipulate and regulate the environmental and behavioral context of developed-countries' student choice. They combine with the preliminary model to produce a contemporary higher education student-choice model for developed countries and to accordingly recommend a new higher-education-institutions' marketing direction and approach.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2007.01.023