Cognitive evaluation of and emotional reaction to variations in the threat and in the issuer seen in warnings against addictive products: research propositions

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Bibliographic Details
Published in:Cuadernos de administración 2007-01, Vol.20 (33), p.229-252
Main Authors: Molina, Yaromir Muñoz, Chebat, Jean-Charles
Format: Article
Language:Spanish
Subjects:
Addiction
Attitudes
Cognition
Communication
Emotions
Health
Information
Products
Threat
Online Access:Get full text
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ISSN:0120-3592