Gender-related wayfinding time of mall shoppers

The relative superiority of males over females with respect to wayfinding performance in real life is not clearly established in the literature. The present study aims at clarifying the issue in the specific case of wayfinding in shopping malls environment. An experimental study using actual shopper...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research 2008-10, Vol.61 (10), p.1076-1082
Main Authors: Chebat, Jean-Charles, Gélinas-Chebat, Claire, Therrien, Karina
Format: Article
Language:English
Subjects:
Consumer behavior
Consumer behaviour
Gender
Gender differences
Information
Information sources
Shoppers
Shopping
Shopping centers
Shopping centres
Shopping mall
Studies
Wayfinding
Wayfinding efficiency
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The relative superiority of males over females with respect to wayfinding performance in real life is not clearly established in the literature. The present study aims at clarifying the issue in the specific case of wayfinding in shopping malls environment. An experimental study using actual shoppers in a mall showed that the relationship between gender and time necessary to find a store within a mall is mediated by both shopping values and the use of information sources. Compared to male shoppers, female shoppers were found to be more hedonist and use people as a source of information, which in turn was instrumental in reducing wayfinding time.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2007.09.021