An Examination of the Super Bowl Stock Market Predictor

Few prediction schemes have been more accurate, and at the same time more perplexing, than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, we examine the record and statistical significance of t...

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Bibliographic Details
Published in:The Journal of finance (New York) 1990-06, Vol.45 (2), p.691-697
Main Authors: KRUEGER, THOMAS M., KENNEDY, WILLIAM F.
Format: Article
Language:English
Subjects:
Capital gains
Dividends
forecasts
Investment strategies
Investors
Money markets
Shorter Papers
Standard deviation
Statistical variance
Stock exchange
Stock exchange speculation
Stock exchanges
Stock market indices
Stock markets
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Summary:Few prediction schemes have been more accurate, and at the same time more perplexing, than the Super Bowl Stock Market Predictor, which asserts that the league affiliation of the Super Bowl winner predicts stock market direction. In this study, we examine the record and statistical significance of this anomaly and demonstrate that an investor would have clearly outperformed the market by reacting to Super Bowl game outcomes.
ISSN:0022-1082
1540-6261
DOI:10.1111/j.1540-6261.1990.tb03712.x