Constructing Consumer Responsibility: Exploring the Role of Corporate Communications

This article examines the role of corporations in constructing the nature, meaning and implications of `consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis,...

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Bibliographic Details
Published in:Organization studies 2008-12, Vol.29 (12), p.1495-1519
Main Authors: Caruana, Robert, Crane, Andrew
Format: Article
Language:English
Subjects:
Business communications
Consumer behaviour
Consumer relations
Corporate social responsibility
Discourse
Discourse analysis
Morality
Organizational behavior
Power
Social responsibility
Studies
Tourism
Travel industry
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Summary:This article examines the role of corporations in constructing the nature, meaning and implications of `consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.
ISSN:0170-8406
1741-3044
DOI:10.1177/0170840607096387