Community Social Responsibility and Its Consequences for Family Business Performance

Family‐centered businesses may have unique perspectives of socially responsible behavior due to family involvement and ties to the community. This research explored the antecedents and consequences of community social responsibility (CSR) for family firms operating in small and rural markets. Using...

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Bibliographic Details
Published in:Journal of small business management 2008-07, Vol.46 (3), p.331-350
Main Authors: Niehm, Linda S., Swinney, Jane, Miller, Nancy J.
Format: Article
Language:English
Subjects:
Age
Behavior
Business management
Cluster analysis
Collective action
Community
Community support
Demographics
Economic performance
Ethics
Family firms
Family owned businesses
Rural areas
Rural communities
Self interest
Small and medium sized enterprises
Small business
Social capital
Social norms
Social responsibility
Social support
Studies
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Summary:Family‐centered businesses may have unique perspectives of socially responsible behavior due to family involvement and ties to the community. This research explored the antecedents and consequences of community social responsibility (CSR) for family firms operating in small and rural markets. Using a national sample from the 2000 wave of the National Family Business Survey (NFBS), researchers profiled family business operators' (n = 221) to determine if their CSR orientation contributed to family business performance. Enlightened self interest and social capital perspectives provide a framework for elaborating the role of CSR in sustaining family businesses in changing small communities. Results indicate that three dimensions, commitment to the community, community support, and sense of community, account for 43 percent of the variation in family business operators' CSR. Size of the business was significantly related to family firms' ability to give and receive community support. Further, commitment to the community was found to significantly explain perceived family business performance while community support explained financial performance. Findings suggest that socially responsible business behaviors can indeed contribute to the sustainability of family businesses in small rural communities.
ISSN:0047-2778
1540-627X
DOI:10.1111/j.1540-627X.2008.00247.x