Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use

We show that the demand for news varies with the perceived affinity of the news organization to the consumer’s political preferences. In an experimental setting, conservatives and Republicans preferred to read news reports attributed to Fox News and to avoid news from CNN and NPR. Democrats and libe...

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Bibliographic Details
Published in:Journal of communication 2009-03, Vol.59 (1), p.19-39
Main Authors: Iyengar, Shanto, Hahn, Kyu S
Format: Article
Language:English
Subjects:
Affinity
Audience
Communication
Conservatives
Crime
Democratic parties
Ideology
Mass media
Media
Media coverage
News
News media
Polarization
Political behaviour
Political parties
Political sociology
Politics
Preferences
Republican parties
Selective exposure
Sociology
Sociology of communication and mass media. Sociolinguistics
Sociology of knowledge and sociology of culture
Television
U.S.A
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