Competitive dynamics, strategic consistency, and organizational survival

This study investigates strategic consistency in competitive behavior. We construct a logically consistent evolutionary model, providing a causal argument to link a level of strategic consistency to long-term organizational survival. According to our results, strategic consistency seems to be relate...

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Bibliographic Details
Published in:Strategic management journal 2009-01, Vol.30 (1), p.45-60
Main Authors: Lamberg, Juha-Antti, Tikkanen, Henrikki, Nokelainen, Tomi, Suur-Inkeroinen, Henri
Format: Article
Language:English
Subjects:
Advertising campaigns
Business history
Business management
Business structures
Competition
competitive dynamics
Competitiveness
Consumer goods industries
Corporate strategies
Economic resources
Evolution
industry evolution
Inertia
Management science
Market share
Organizational behavior
Organizational effectiveness
Retail industries
retail industry
Retail trade
Simulation
strategic consistency
Strategic management
Studies
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Summary:This study investigates strategic consistency in competitive behavior. We construct a logically consistent evolutionary model, providing a causal argument to link a level of strategic consistency to long-term organizational survival. According to our results, strategic consistency seems to be related to both organizational survival and the most efficient change over time concerning the key elements of a firm's strategy. One of the benefits of the model is that some of the components and processes may be manipulated through experimental or simulation interventions. This means that the model can be formally tested in future studies and managers can use it to fine-tune patterns of competitive behavior.
ISSN:0143-2095
1097-0266
DOI:10.1002/smj.726