“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior asp...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research 2009-10, Vol.62 (10), p.1031-1037
Main Authors: Coyle, James R., Gould, Stephen J., Gupta, Pola, Gupta, Reetika
Format: Article
Language:English
Subjects:
Acquisition-mode decision
Acquisition-mode decision Consumer ethics Diffusion Digital music distribution Exchange theory Music piracy Network effects
Consumer behavior
Consumer ethics
Consumers
Decision making
Diffusion
Digital music distribution
Discriminant analysis
Ethics
Exchange theory
Legal norms
Legal systems
Matrix
Music
Music industry
Music piracy
Network effects
Networks
Piracy
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2008.05.002