Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes

Choice experiments (CEs) are often used to elicit consumer willingness-to-pay (WTP) for food attributes. A concern about these approaches is that food attributes provided to respondents are assumed independent of attributes not provided. We use surveys containing a series of CEs to investigate effec...

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Bibliographic Details
Published in:American journal of agricultural economics 2009-08, Vol.91 (3), p.795-809
Main Authors: Gao, Zhifeng, Schroeder, Ted C
Format: Article
Language:English
Subjects:
Agricultural economics
Beef
beef prices
beef quality
choice experiments
Consumer behaviour
Consumer economics
Consumer information
consumer preferences
Consumer research
consumer surveys
Consumers
Descriptive labeling
Evaluation
Experiments
Fenders
Food labeling
food labels
Food prices
food purchasing
Genetically modified foods
Information attributes
Rational choice
Steak
steaks
Studies
Survey sampling
Willingness to pay
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Summary:Choice experiments (CEs) are often used to elicit consumer willingness-to-pay (WTP) for food attributes. A concern about these approaches is that food attributes provided to respondents are assumed independent of attributes not provided. We use surveys containing a series of CEs to investigate effects of adding beef steak attributes. WTP for important attributes in the CEs decrease when the number of attributes increases from three to four, while WTP increases when the number of attributes increases from four to five. Changes in WTP for attributes depend on their relationships with newly added attributes and the number of attributes presented.
ISSN:0002-9092
1467-8276
DOI:10.1111/j.1467-8276.2009.01259.x