Competitive Strategies and Firm Performance: a Comparative Analysis of Pure, Hybrid and 'Stuck-in-the-middle' Strategies in Spanish Firms

The purpose of this study was to examine the viability of hybrid competitive strategies, which combine differentiation and cost elements, and their impact on organizational performance in comparison to pure strategies and ‘stuck‐in‐the‐middle’ combinations. Previous studies have focused above all on...

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Bibliographic Details
Published in:British journal of management 2009-12, Vol.20 (4), p.508-523
Main Authors: Pertusa-Ortega, Eva M., Molina-Azorín, José F., Claver-Cortés, Enrique
Format: Article
Language:English
Subjects:
Business management
Business organization
Business strategies
Comparative analysis
Competition
Management science
Organizational behavior
Spain
Strategic management
Studies
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Summary:The purpose of this study was to examine the viability of hybrid competitive strategies, which combine differentiation and cost elements, and their impact on organizational performance in comparison to pure strategies and ‘stuck‐in‐the‐middle’ combinations. Previous studies have focused above all on US data. The analysis carried out in this paper has centred on a multisectorial sample of 164 Spanish firms. The findings show that a large number of the organizations use different types of hybrid strategies and also that such strategies tend to be associated with higher levels of firm performance, particularly those strategies which place emphasis on a greater number of strategic dimensions, and specifically on innovation differentiation.
ISSN:1045-3172
1467-8551
DOI:10.1111/j.1467-8551.2008.00597.x