Loading…
What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
Hooley et al. [ Hooley, G.J., Greenley, G.E., Cadogan, J.W., and Fahy, J., 2005. The performance impact of marketing resources. J Bus Res, 58, 18–27.] develop and empirically test scales for measuring marketing resources and competencies and to assess their performance outcomes. Their method provide...
Saved in:
| Published in: | Journal of business research 2006, Vol.59 (1), p.148-151 |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| cited_by | cdi_FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53 |
|---|---|
| cites | cdi_FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53 |
| container_end_page | 151 |
| container_issue | 1 |
| container_start_page | 148 |
| container_title | Journal of business research |
| container_volume | 59 |
| creator | Gibbert, Michael Golfetto, Francesca Zerbini, Fabrizio |
| description | Hooley et al. [
Hooley, G.J., Greenley, G.E., Cadogan, J.W., and Fahy, J., 2005. The performance impact of marketing resources. J Bus Res, 58, 18–27.] develop and empirically test scales for measuring marketing resources and competencies and to assess their performance outcomes. Their method provides a useful aid only for expanding understanding of marketing where “marketing” is interpreted as an adjective, rather than a verb. We develop a refined categorization of marketing competencies based on this important distinction. In particular, we argue that a view of marketing competencies as a verb complements Hooley et al.'s treatment by suggesting a new type of marketing competence, called “competence-based marketing”. A case study in the Italian high fashion industry illustrates this new perspective. |
| doi_str_mv | 10.1016/j.jbusres.2005.03.001 |
| format | article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_37748243</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><els_id>S0148296305000433</els_id><sourcerecordid>37748243</sourcerecordid><originalsourceid>FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53</originalsourceid><addsrcrecordid>eNqFkMFu1DAURS0EEkPhE5C8QiA14Tl24nhVtSPaUlVCQiCWlsd56SRM7GBniiI2_RD4uX4JTqdiy-L62dK9V8-HkNcMcgaset_n_WYfA8a8AChz4DkAe0JWrJY8k0rWT8kKmKizQlX8OXkRYw8AyVuvyK9vWzPRxtOfSAc0jm5men_3ezDhO06du7m_-0NTs98Hi5Ea11DrhxEndLbDeEJPl_eAbqLe0Uvvdzgf04uA6B5ua9P4G-OOH5LnZoszfXt19pkui757SZ61Zhfx1eM8Il_PP3xZX2bXny4-rk-vMytAThlXgilR87ZtJW6UVFADU43lvGXCQGWwFtzKqmqkkAWUJVfAk6sVRaNsW_Ij8ubQOwb_Y49x0kMXLe52xqHfR82lFHUheDKWB6MNPiagrR5Dl1DMmoFeUOteP6LWyw80cJ1Qp9zVIRdwRPsvhIj9JnlR32puSpWOOSklqzS6JJY0LlPUmpVMb6chlZ0cyjAhue0w6JhQO4tNF9BOuvHdf9b5Cxqmos8</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>37748243</pqid></control><display><type>article</type><title>What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)</title><source>International Bibliography of the Social Sciences (IBSS)</source><source>ScienceDirect Freedom Collection</source><creator>Gibbert, Michael ; Golfetto, Francesca ; Zerbini, Fabrizio</creator><creatorcontrib>Gibbert, Michael ; Golfetto, Francesca ; Zerbini, Fabrizio</creatorcontrib><description>Hooley et al. [
Hooley, G.J., Greenley, G.E., Cadogan, J.W., and Fahy, J., 2005. The performance impact of marketing resources. J Bus Res, 58, 18–27.] develop and empirically test scales for measuring marketing resources and competencies and to assess their performance outcomes. Their method provides a useful aid only for expanding understanding of marketing where “marketing” is interpreted as an adjective, rather than a verb. We develop a refined categorization of marketing competencies based on this important distinction. In particular, we argue that a view of marketing competencies as a verb complements Hooley et al.'s treatment by suggesting a new type of marketing competence, called “competence-based marketing”. A case study in the Italian high fashion industry illustrates this new perspective.</description><identifier>ISSN: 0148-2963</identifier><identifier>EISSN: 1873-7978</identifier><identifier>DOI: 10.1016/j.jbusres.2005.03.001</identifier><language>eng</language><publisher>Elsevier Inc</publisher><subject>Business studies ; Competencies ; Competitive advantage ; Marketing</subject><ispartof>Journal of business research, 2006, Vol.59 (1), p.148-151</ispartof><rights>2005 Elsevier Inc.</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53</citedby><cites>FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,4010,27900,27901,27902,33201</link.rule.ids><backlink>$$Uhttp://econpapers.repec.org/article/eeejbrese/v_3a59_3ay_3a2006_3ai_3a1_3ap_3a148-151.htm$$DView record in RePEc$$Hfree_for_read</backlink></links><search><creatorcontrib>Gibbert, Michael</creatorcontrib><creatorcontrib>Golfetto, Francesca</creatorcontrib><creatorcontrib>Zerbini, Fabrizio</creatorcontrib><title>What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)</title><title>Journal of business research</title><description>Hooley et al. [
Hooley, G.J., Greenley, G.E., Cadogan, J.W., and Fahy, J., 2005. The performance impact of marketing resources. J Bus Res, 58, 18–27.] develop and empirically test scales for measuring marketing resources and competencies and to assess their performance outcomes. Their method provides a useful aid only for expanding understanding of marketing where “marketing” is interpreted as an adjective, rather than a verb. We develop a refined categorization of marketing competencies based on this important distinction. In particular, we argue that a view of marketing competencies as a verb complements Hooley et al.'s treatment by suggesting a new type of marketing competence, called “competence-based marketing”. A case study in the Italian high fashion industry illustrates this new perspective.</description><subject>Business studies</subject><subject>Competencies</subject><subject>Competitive advantage</subject><subject>Marketing</subject><issn>0148-2963</issn><issn>1873-7978</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2006</creationdate><recordtype>article</recordtype><sourceid>8BJ</sourceid><recordid>eNqFkMFu1DAURS0EEkPhE5C8QiA14Tl24nhVtSPaUlVCQiCWlsd56SRM7GBniiI2_RD4uX4JTqdiy-L62dK9V8-HkNcMcgaset_n_WYfA8a8AChz4DkAe0JWrJY8k0rWT8kKmKizQlX8OXkRYw8AyVuvyK9vWzPRxtOfSAc0jm5men_3ezDhO06du7m_-0NTs98Hi5Ea11DrhxEndLbDeEJPl_eAbqLe0Uvvdzgf04uA6B5ua9P4G-OOH5LnZoszfXt19pkui757SZ61Zhfx1eM8Il_PP3xZX2bXny4-rk-vMytAThlXgilR87ZtJW6UVFADU43lvGXCQGWwFtzKqmqkkAWUJVfAk6sVRaNsW_Ij8ubQOwb_Y49x0kMXLe52xqHfR82lFHUheDKWB6MNPiagrR5Dl1DMmoFeUOteP6LWyw80cJ1Qp9zVIRdwRPsvhIj9JnlR32puSpWOOSklqzS6JJY0LlPUmpVMb6chlZ0cyjAhue0w6JhQO4tNF9BOuvHdf9b5Cxqmos8</recordid><startdate>2006</startdate><enddate>2006</enddate><creator>Gibbert, Michael</creator><creator>Golfetto, Francesca</creator><creator>Zerbini, Fabrizio</creator><general>Elsevier Inc</general><general>Elsevier</general><scope>DKI</scope><scope>X2L</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>2006</creationdate><title>What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)</title><author>Gibbert, Michael ; Golfetto, Francesca ; Zerbini, Fabrizio</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2006</creationdate><topic>Business studies</topic><topic>Competencies</topic><topic>Competitive advantage</topic><topic>Marketing</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Gibbert, Michael</creatorcontrib><creatorcontrib>Golfetto, Francesca</creatorcontrib><creatorcontrib>Zerbini, Fabrizio</creatorcontrib><collection>RePEc IDEAS</collection><collection>RePEc</collection><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Journal of business research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gibbert, Michael</au><au>Golfetto, Francesca</au><au>Zerbini, Fabrizio</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)</atitle><jtitle>Journal of business research</jtitle><date>2006</date><risdate>2006</risdate><volume>59</volume><issue>1</issue><spage>148</spage><epage>151</epage><pages>148-151</pages><issn>0148-2963</issn><eissn>1873-7978</eissn><abstract>Hooley et al. [
Hooley, G.J., Greenley, G.E., Cadogan, J.W., and Fahy, J., 2005. The performance impact of marketing resources. J Bus Res, 58, 18–27.] develop and empirically test scales for measuring marketing resources and competencies and to assess their performance outcomes. Their method provides a useful aid only for expanding understanding of marketing where “marketing” is interpreted as an adjective, rather than a verb. We develop a refined categorization of marketing competencies based on this important distinction. In particular, we argue that a view of marketing competencies as a verb complements Hooley et al.'s treatment by suggesting a new type of marketing competence, called “competence-based marketing”. A case study in the Italian high fashion industry illustrates this new perspective.</abstract><pub>Elsevier Inc</pub><doi>10.1016/j.jbusres.2005.03.001</doi><tpages>4</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2006, Vol.59 (1), p.148-151 |
| issn | 0148-2963 1873-7978 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_37748243 |
| source | International Bibliography of the Social Sciences (IBSS); ScienceDirect Freedom Collection |
| subjects | Business studies Competencies Competitive advantage Marketing |
| title | What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005) |
| url | http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-21T16%3A12%3A03IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=What%20do%20we%20mean%20by%20%E2%80%9Cmarketing%E2%80%9D%20resources%20and%20competencies?%20A%20comment%20on%20Hooley,%20Greenley,%20Cadogan,%20and%20Fahey%20(JBR%202005)&rft.jtitle=Journal%20of%20business%20research&rft.au=Gibbert,%20Michael&rft.date=2006&rft.volume=59&rft.issue=1&rft.spage=148&rft.epage=151&rft.pages=148-151&rft.issn=0148-2963&rft.eissn=1873-7978&rft_id=info:doi/10.1016/j.jbusres.2005.03.001&rft_dat=%3Cproquest_cross%3E37748243%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c407t-39419483fff7eb97908019dc33f14a06ae843c766d74720553903790f42d9cf53%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=37748243&rft_id=info:pmid/&rfr_iscdi=true |