Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability

• Published in: Industrial marketing management 2006-07, Vol.35 (5), p.621-633
• Main Authors: Morgan, Neil A., Vorhies, Douglas W., Schlegelmilch, Bodo B.
• Format: Article
• Language: English
• Subjects: Competitive advantage; Enterprises; Export ventures; Exporters; Exports; Industrial exporting; Industrial markets; International markets; Resource allocation; Resources; Studies
• ISSN: 0019-8501; 1873-2062
• DOI: 10.1016/j.indmarman.2005.05.018

Drawing on resource-based theory and insights from qualitative fieldwork we examine resource drivers of export venture performance in industrial firms using primary data from German and UK industrial-goods manufacturers. Our results indicate that while the levels of individual export venture resources are not directly related to export venture performance in the firms in our sample, many of the resources are related to two important characteristics of resources — namely the inimitability and non-substitutability of the mix of resources available to the export venture. Furthermore, we find that that resource inimitability and non-substitutability are directly related to export venture performance. Taken together these results demonstrate the important role that inimitability and non-substitutability play in mediating the resource-to-performance relationship in the industrial goods export ventures in our sample. Our study provides some of the first direct evidence supporting a key premise of the resource-based view of the firm — that the competitive imitability of a firm's resources and the inability of rivals to use substitute resources to execute a similar strategy are important drivers of firm performance.