Demand for Sport

This article reviews international literature on the demand for professional sport. The first part presents a conceptual framework for understanding the sources and determinants of the demand for professional sporting contests. The second part reviews empirical evidence on key determinants of attend...

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Bibliographic Details
Published in:Oxford review of economic policy 2003-12, Vol.19 (4), p.478-502
Main Authors: BORLAND, JEFFERY, MACDONALD, ROBERT
Format: Article
Language:English
Subjects:
Athletic competition
Baseball
Brands
Broadcasting
Broadcasting industry
Competition
Consumers
Corporate sponsorship
Demand
Economic competition
Economic models
Economic policy
Economic theory
Economics
Marketing
Pay per view television
Policy studies
Professional sports
Professionalism
Public policy
Rugby
Soccer
Sports
Sports fandom
Sports fans
Studies
Teams
Television
Television broadcasting
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Description
Summary:This article reviews international literature on the demand for professional sport. The first part presents a conceptual framework for understanding the sources and determinants of the demand for professional sporting contests. The second part reviews empirical evidence on key determinants of attendance at sporting events, and on other sources of demand, such as broadcasting, sponsorship, and merchandising. The review concludes that there is still much to be learned about demand for professional sport, and that there are no simple lessons to be drawn from existing literature. But important messages do emerge from studies of demand for attendance with regard to effects of uncertainty of outcome, quality of contest, and quality of viewing.
ISSN:0266-903X
1460-2121
1460-2121
DOI:10.1093/oxrep/19.4.478