Prepaid monetary incentive effects on mail survey response

Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid mo...

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Bibliographic Details
Published in:Journal of business research 2004, Vol.57 (1), p.21-25
Main Authors: Jobber, David, Saunders, John, Mitchell, Vince-Wayne
Format: Article
Language:English
Subjects:
Business
Economic incentives
Effectiveness
Incentives
Mail survey
Mail surveys
Monetary incentives
Questionnaires
Response
Studies
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Summary:Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.
ISSN:0148-2963
1873-7978
DOI:10.1016/S0148-2963(02)00280-1