Toward understanding consumers' role in medical decisions for emerging treatments: Issues, framework and hypotheses

This study utilizes consumers' perspective to examine emerging treatments—those based on genetic technology and aimed at improving the quality (rather than quantity) of life—on medical decision making. We discuss market, medical, social and consumer issues that are germane to such emerging trea...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research 2004-09, Vol.57 (9), p.1054-1065
Main Authors: Singh, Jagdip, Cuttler, Leona, Silvers, J.B
Format: Article
Language:English
Subjects:
Business
Consumer role
Consumers
Decision making
Decision making models
Growth hormone therapy
Growth hormones
Health care
Hypotheses
Medical research
Medical treatment
Medical treatments
Role
Studies
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study utilizes consumers' perspective to examine emerging treatments—those based on genetic technology and aimed at improving the quality (rather than quantity) of life—on medical decision making. We discuss market, medical, social and consumer issues that are germane to such emerging treatments in the context of growth hormone therapy for short children. Drawing from this discussion and past literature, a framework for conceptualizing medical decision processes is proposed. In so doing, we compare and contrast the proposed framework with contemporary models of medical decision making and develop hypotheses for future empirical examination. Several avenues for future research in this important area are discussed. Implications for consumer researchers interested in health care delivery and medical decision making are provided.
ISSN:0148-2963
1873-7978
DOI:10.1016/S0148-2963(02)00358-2