How can sports marketing contribute to the success of new products?

Saved in:
Bibliographic Details
Published in:Décisions marketing 2004-07, Vol.35, p.61-74
Main Authors: Lardinoit, Thierry, Nagard-Assayag, Emmanuelle Le
Format: Article
Language:fre
Subjects:
France
Marketing
New products
Sports
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:1253-0476