Text in (e)motion

Discusses kinetic typography. The author notes that there is insufficient work on the way in which motion enhances or limits the way text information is perceived by the viewer, makes reference to the books about kinetic typography 'Type in Motion' (London: Thames and Hudson, 1999) by Bell...

Full description

Saved in:
Bibliographic Details
Published in:Visual communication (London, England) England), 2005-06, Vol.4 (2), p.165-171
Main Author: Hillner, Matthias
Format: Article
Language:English
Subjects:
Communication
Design
Texts
Typography
Visual communication
Visual culture
Writing
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3
cites cdi_FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3
container_end_page 171
container_issue 2
container_start_page 165
container_title Visual communication (London, England)
container_volume 4
creator Hillner, Matthias
description Discusses kinetic typography. The author notes that there is insufficient work on the way in which motion enhances or limits the way text information is perceived by the viewer, makes reference to the books about kinetic typography 'Type in Motion' (London: Thames and Hudson, 1999) by Bellantoni and Woolman and 'Moving Type' (Hove, UK; Rotovision, 2000) by Bellantoni and Woolman, and considers the questions of what motion is and means. He argues that in the modern world motion has become a tool for seduction, suggests that kinetic typography can help to encourage viewers to take their time, and makes reference to Donald Norman's argument in 'Emotional Design' (New York; Basic Books, 2003) that our emotional condition makes us focus on one or another element within our environment. He refers to the contrast drawn by Barthes between the "text of leisure" and the "text of pleasure". He argues that kinetic typography provokes the feeling of discomfort addressed by Barthes, and concludes that to communicate effectively we cannot ignore people's sensual needs.
doi_str_mv 10.1177/1470357205053394
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_38163839</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sage_id>10.1177_1470357205053394</sage_id><sourcerecordid>38163839</sourcerecordid><originalsourceid>FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3</originalsourceid><addsrcrecordid>eNqFkDtLxEAUhQdRcI0WdpZbyVpE7yOTyZSy-IIFm_RDHjOSJY81kwX9984SK0Gt7rmc71y4R4grhFtEpe4wUcBSEUiQzDo5EgtUCcZMmBwHHez44J-KM--3AKgTpIW4zO3HtGz65credMPUDP25OHFF6-3F94xE_viQr5_jzevTy_p-E1ekeYoZbQ1pwUqlBOjKWmlXsgOoEKSqU60cuYLKUjlZZuSqGoIuibDWYeFIXM9nd-Pwvrd-Ml3jK9u2RW-HvTecYcoZ6wCu_gTDZ6wykIn8H2UCopRDQZGAGa3GwfvROrMbm64YPw2CORRqfhYaIvEc8cWbNdthP_ahn9_5L9Gpcas</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1320226353</pqid></control><display><type>article</type><title>Text in (e)motion</title><source>International Bibliography of the Social Sciences (IBSS)</source><source>ARTbibliographies Modern</source><source>SAGE:Jisc Collections:SAGE Journals Read and Publish 2023-2024:2025 extension (reading list)</source><source>Design &amp; Applied Arts Index (DAAI)</source><creator>Hillner, Matthias</creator><creatorcontrib>Hillner, Matthias</creatorcontrib><description>Discusses kinetic typography. The author notes that there is insufficient work on the way in which motion enhances or limits the way text information is perceived by the viewer, makes reference to the books about kinetic typography 'Type in Motion' (London: Thames and Hudson, 1999) by Bellantoni and Woolman and 'Moving Type' (Hove, UK; Rotovision, 2000) by Bellantoni and Woolman, and considers the questions of what motion is and means. He argues that in the modern world motion has become a tool for seduction, suggests that kinetic typography can help to encourage viewers to take their time, and makes reference to Donald Norman's argument in 'Emotional Design' (New York; Basic Books, 2003) that our emotional condition makes us focus on one or another element within our environment. He refers to the contrast drawn by Barthes between the "text of leisure" and the "text of pleasure". He argues that kinetic typography provokes the feeling of discomfort addressed by Barthes, and concludes that to communicate effectively we cannot ignore people's sensual needs.</description><identifier>ISSN: 1470-3572</identifier><identifier>EISSN: 1741-3214</identifier><identifier>DOI: 10.1177/1470357205053394</identifier><language>eng</language><publisher>Thousand Oaks, CA: SAGE Publications</publisher><subject>Communication ; Design ; Texts ; Typography ; Visual communication ; Visual culture ; Writing</subject><ispartof>Visual communication (London, England), 2005-06, Vol.4 (2), p.165-171</ispartof><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3</citedby><cites>FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27901,27902,30971,33201,34108</link.rule.ids></links><search><creatorcontrib>Hillner, Matthias</creatorcontrib><title>Text in (e)motion</title><title>Visual communication (London, England)</title><description>Discusses kinetic typography. The author notes that there is insufficient work on the way in which motion enhances or limits the way text information is perceived by the viewer, makes reference to the books about kinetic typography 'Type in Motion' (London: Thames and Hudson, 1999) by Bellantoni and Woolman and 'Moving Type' (Hove, UK; Rotovision, 2000) by Bellantoni and Woolman, and considers the questions of what motion is and means. He argues that in the modern world motion has become a tool for seduction, suggests that kinetic typography can help to encourage viewers to take their time, and makes reference to Donald Norman's argument in 'Emotional Design' (New York; Basic Books, 2003) that our emotional condition makes us focus on one or another element within our environment. He refers to the contrast drawn by Barthes between the "text of leisure" and the "text of pleasure". He argues that kinetic typography provokes the feeling of discomfort addressed by Barthes, and concludes that to communicate effectively we cannot ignore people's sensual needs.</description><subject>Communication</subject><subject>Design</subject><subject>Texts</subject><subject>Typography</subject><subject>Visual communication</subject><subject>Visual culture</subject><subject>Writing</subject><issn>1470-3572</issn><issn>1741-3214</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><sourceid>7QI</sourceid><sourceid>F29</sourceid><sourceid>8BJ</sourceid><recordid>eNqFkDtLxEAUhQdRcI0WdpZbyVpE7yOTyZSy-IIFm_RDHjOSJY81kwX9984SK0Gt7rmc71y4R4grhFtEpe4wUcBSEUiQzDo5EgtUCcZMmBwHHez44J-KM--3AKgTpIW4zO3HtGz65credMPUDP25OHFF6-3F94xE_viQr5_jzevTy_p-E1ekeYoZbQ1pwUqlBOjKWmlXsgOoEKSqU60cuYLKUjlZZuSqGoIuibDWYeFIXM9nd-Pwvrd-Ml3jK9u2RW-HvTecYcoZ6wCu_gTDZ6wykIn8H2UCopRDQZGAGa3GwfvROrMbm64YPw2CORRqfhYaIvEc8cWbNdthP_ahn9_5L9Gpcas</recordid><startdate>200506</startdate><enddate>200506</enddate><creator>Hillner, Matthias</creator><general>SAGE Publications</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7QI</scope><scope>~I4</scope><scope>F29</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>200506</creationdate><title>Text in (e)motion</title><author>Hillner, Matthias</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2005</creationdate><topic>Communication</topic><topic>Design</topic><topic>Texts</topic><topic>Typography</topic><topic>Visual communication</topic><topic>Visual culture</topic><topic>Writing</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Hillner, Matthias</creatorcontrib><collection>CrossRef</collection><collection>ARTbibliographies Modern</collection><collection>ARTbibliographies Modern (ABM) for DFG</collection><collection>Design &amp; Applied Arts Index (DAAI)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Visual communication (London, England)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Hillner, Matthias</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Text in (e)motion</atitle><jtitle>Visual communication (London, England)</jtitle><date>2005-06</date><risdate>2005</risdate><volume>4</volume><issue>2</issue><spage>165</spage><epage>171</epage><pages>165-171</pages><issn>1470-3572</issn><eissn>1741-3214</eissn><abstract>Discusses kinetic typography. The author notes that there is insufficient work on the way in which motion enhances or limits the way text information is perceived by the viewer, makes reference to the books about kinetic typography 'Type in Motion' (London: Thames and Hudson, 1999) by Bellantoni and Woolman and 'Moving Type' (Hove, UK; Rotovision, 2000) by Bellantoni and Woolman, and considers the questions of what motion is and means. He argues that in the modern world motion has become a tool for seduction, suggests that kinetic typography can help to encourage viewers to take their time, and makes reference to Donald Norman's argument in 'Emotional Design' (New York; Basic Books, 2003) that our emotional condition makes us focus on one or another element within our environment. He refers to the contrast drawn by Barthes between the "text of leisure" and the "text of pleasure". He argues that kinetic typography provokes the feeling of discomfort addressed by Barthes, and concludes that to communicate effectively we cannot ignore people's sensual needs.</abstract><cop>Thousand Oaks, CA</cop><pub>SAGE Publications</pub><doi>10.1177/1470357205053394</doi><tpages>7</tpages></addata></record>
fulltext fulltext
identifier ISSN: 1470-3572
ispartof Visual communication (London, England), 2005-06, Vol.4 (2), p.165-171
issn 1470-3572
1741-3214
language eng
recordid cdi_proquest_miscellaneous_38163839
source International Bibliography of the Social Sciences (IBSS); ARTbibliographies Modern; SAGE:Jisc Collections:SAGE Journals Read and Publish 2023-2024:2025 extension (reading list); Design & Applied Arts Index (DAAI)
subjects Communication
Design
Texts
Typography
Visual communication
Visual culture
Writing
title Text in (e)motion
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-12T17%3A14%3A54IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Text%20in%20(e)motion&rft.jtitle=Visual%20communication%20(London,%20England)&rft.au=Hillner,%20Matthias&rft.date=2005-06&rft.volume=4&rft.issue=2&rft.spage=165&rft.epage=171&rft.pages=165-171&rft.issn=1470-3572&rft.eissn=1741-3214&rft_id=info:doi/10.1177/1470357205053394&rft_dat=%3Cproquest_cross%3E38163839%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c293t-31ed06a3776201fbd79fb3f00c1057d697f2fa2bb7f5b82fcd0bb7b221d9fcd3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=1320226353&rft_id=info:pmid/&rft_sage_id=10.1177_1470357205053394&rfr_iscdi=true