Celebrity Firms: The Social Construction Of Market Popularity

We extend the concept of celebrity form the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how...

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Bibliographic Details
Published in:The Academy of Management review 2006-01, Vol.31 (1), p.50-71
Main Authors: Rindova, Violina P., Pollock, Timothy G., Hayward, Mathew L. A.
Format: Article
Language:English
Subjects:
Assets
Business management
Business reputation
Business studies
Celebrities
Celebrity
Economic activity
Firm theory
Marketing
Media
Organizational behavior
Profitability
Studies
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Summary:We extend the concept of celebrity form the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop a theoretical framework explaining how the media construct firm celebrity by creating a "dramatized reality" in reporting on industry change and firms' actions. Firms contribute to this process by taking nonconforming actions and proactively seeking to manage impressions about themselves. [PUBLICATION ABSTRACT]
ISSN:0363-7425
1930-3807
DOI:10.5465/AMR.2006.19379624