Marketing engineering

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Bibliographic Details
Published in:Interfaces (Providence) 2001-05, Vol.31 (3(2)), p.1-183
Main Authors: Lilien, Gary L, Rangaswamy, Arvind, Sinha, Prabhakant, Zoltners, Andris A, Lodish, Leonard M, Green, Paul E, Krieger, Abba M, Wind, Yoram Jerry, Brody, Edward I, Bass, Frank M, Gordon, Kent, Ferguson, Teresa L, Githens, Mary Lou, Fader, Peter S, Hardie, Bruce G.S., Eliashberg, Jehoshua, Swami, Sanjeev, Weinberg, Charles B, Wierenga, Berend, Bruggen, Gerrit H. Van, Mantrala, Murali K, Rao, Surya, Gensch, Dennis
Format: Article
Language:English
Subjects:
Business studies
Case studies
Decision making
Decision models
Electronic commerce
Engineering
Evaluation
Forecasts
Information technology
Management
Managers
Marketing
Modelling
Netherlands
New technology
Product development
Retail trade
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ISSN:0092-2102