Beauty Is in the Eye of the Beholder: The Impact of Organizational Identification, Identity, and Image on the Cooperative Behaviors of Physicians

We use an established model of organizational identification to try to understand the voluntary cooperative behavior of professionals in organizations. We examined the relationships among physicians' assessments of the attractiveness of a health care system's perceived identity and constru...

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Bibliographic Details
Published in:Administrative science quarterly 2002-09, Vol.47 (3), p.507-533
Main Authors: Dukerich, Janet M., Golden, Brian R., Shortell, Stephen M.
Format: Article
Language:English
Subjects:
Administrative science
Behavior
Business studies
Corporate image
Doctors
Factor analysis
Focus groups
Health care networks
Health care organizations
Identification
Identity
Mailing lists
Mailings
Managed care
Management
Management science
Medical care
Medical offices
Organizational behavior
Organizational identity
Organizations
Perceived organizational identity
Physicians
Studies
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Summary:We use an established model of organizational identification to try to understand the voluntary cooperative behavior of professionals in organizations. We examined the relationships among physicians' assessments of the attractiveness of a health care system's perceived identity and construed external image, strength of system identification, and cooperative behaviors. We surveyed 1,504 physicians affiliated with three health care systems and collected follow-up data from 285 physicians a year later. Attractiveness of perceived identity and construed external image were positively related to physicians' identification with the system, which in turn was positively related to cooperative behavior. Extensions to the model of organizational identification are suggested.
ISSN:0001-8392
1930-3815
DOI:10.2307/3094849