Consumer Ethics: The Role of Religiosity

This article presents the results of a study that investigated the role that religiosity plays in determining consumer attitudes/beliefs regarding various questionable consumer practices. Additionally, other personal factors were examined including idealism, relativism, consumer alienation and selec...

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Bibliographic Details
Published in:Journal of business ethics 2003-08, Vol.46 (2), p.151-162
Main Authors: Vitell, Scott J., Paolillo, Joseph G. P.
Format: Article
Language:English
Subjects:
Business
Business ethics
Business studies
Consumer attitudes
Consumer behavior
Consumer behaviour
Consumers
Enterprises
Ethical behavior
Ethical consumerism
Ethics
Idealism
Marketing
Moral judgment
Moral relativism
Morality
Passive activity
Relativism
Religion
Religiosity
Social ethics
Spirituality
Studies
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Summary:This article presents the results of a study that investigated the role that religiosity plays in determining consumer attitudes/beliefs regarding various questionable consumer practices. Additionally, other personal factors were examined including idealism, relativism, consumer alienation and selected demographics such as income and age. All of these constructs were examined as antecedents of consumer ethical beliefs. The results of a post hoc analysis indicated that religiosity was a significant determinate of both idealism and relativism, and since idealism and relativism determine consumer ethical beliefs, religiosity is a significant indirect determinate of consumer ethical beliefs.
ISSN:0167-4544
1573-0697
DOI:10.1023/A:1025081005272