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Reaching consumers in the twenty-first century: the short way around the barn
Consumers are challenging the food industry to tailor food products for more precisely defined market niches. The changing structure of the US food market is discussed.
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Published in: | American journal of agricultural economics 1993-12, Vol.75 (5), p.1126-1131 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that cite this one |
Online Access: | Get full text |
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Summary: | Consumers are challenging the food industry to tailor food products for more precisely defined market niches. The changing structure of the US food market is discussed. |
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ISSN: | 0002-9092 1467-8276 |
DOI: | 10.2307/1243437 |