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Reaching consumers in the twenty-first century: the short way around the barn

Consumers are challenging the food industry to tailor food products for more precisely defined market niches. The changing structure of the US food market is discussed.

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Bibliographic Details
Published in:American journal of agricultural economics 1993-12, Vol.75 (5), p.1126-1131
Main Author: Barkema, A
Format: Article
Language:English
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Description
Summary:Consumers are challenging the food industry to tailor food products for more precisely defined market niches. The changing structure of the US food market is discussed.
ISSN:0002-9092
1467-8276
DOI:10.2307/1243437