An Examination of Customer Racial Discrimination in the Market for Baseball Memorabilia

This article investigates customer racial discrimination in the market for baseball memorabilia. We examine whether a player's ethnic background influences influences the price collectors are willing to pay for recently issued rookie baseball cards. Our empirical analysis of all rookie cards is...

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Bibliographic Details
Published in:The Journal of business (Chicago, Ill.) Ill.), 1995-04, Vol.68 (2), p.215-230
Main Authors: Gabriel, Paul E., Johnson, Curtis, Stanton, Timothy J.
Format: Article
Language:English
Subjects:
Baseball
Baseball card collecting
Baseball statistics
Collectibles
Consumer preferences
Customer discrimination
Customer relations
Datasets
Discrimination
Ethnicity
Hispanics
Market prices
Memorabilia
Minority & ethnic groups
Price differentiation
Professional baseball
Race
Racial discrimination
Sport
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Summary:This article investigates customer racial discrimination in the market for baseball memorabilia. We examine whether a player's ethnic background influences influences the price collectors are willing to pay for recently issued rookie baseball cards. Our empirical analysis of all rookie cards issued from 1984 through 1990 examines if price is explained not only by past player performance but also by other factors such as expected future performance and ethnicity. We raise the possibility that bias could occur because race influences expectations of future performance. However, in contrast to previous studies, our empirical results indicate that price differences are not influenced by race.
ISSN:0021-9398
1537-5374
DOI:10.1086/296661