The Transition to the Euro: Some Perspectives from Economic Psychology

The reactions of EU consumers to the arrival of the euro are likely to be far more complex than people's typical pragmatic and expedient adaptations to everyday economic change. The major problems and psychological issues that are likely to arise in domains where the euro can be expected to hav...

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Bibliographic Details
Published in:Journal of consumer policy 1999-06, Vol.22 (1-2), p.91-116
Main Authors: Burgoyne, Carole B, Routh, David A, Ellis, Anne-Marie
Format: Article
Language:English
Subjects:
Attitudes
Consumer attitudes
Consumer behavior
Economics
Euro
Europe
European integration
European Monetary Union
Money
Psychological aspects
Studies
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Summary:The reactions of EU consumers to the arrival of the euro are likely to be far more complex than people's typical pragmatic and expedient adaptations to everyday economic change. The major problems and psychological issues that are likely to arise in domains where the euro can be expected to have a major impact are discussed. More specifically, the domains considered include the following: the symbolic meanings of money; learning, remembering and information-processing; judgment and decision-making; expectations, concerns, and beliefs of EU citizens (consumers); and, propaganda, communication and attitude change.
ISSN:0168-7034
1573-0700
DOI:10.1023/A:1006144710545