The Role of Conversations in Producing Intentional Change in Organizations

Most perspectives on change propose that communication occurs in the context of change. That perspective is inverted by proposing both that communications is the context in which change occurs and that the change process unfolds in a dynamic of 4 distinct types of conversation. The fundamental natur...

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Bibliographic Details
Published in:The Academy of Management review 1995-07, Vol.20 (3), p.541-570
Main Authors: d, Jeffrey D, d, Laurie W
Format: Article
Language:English
Subjects:
Communication
Management
Organizational behavior
Organizational change
Social structure
Speech
Theory
Verbal communication
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Summary:Most perspectives on change propose that communication occurs in the context of change. That perspective is inverted by proposing both that communications is the context in which change occurs and that the change process unfolds in a dynamic of 4 distinct types of conversation. The fundamental nature of speech as performative suggests that change is linguistically based and driven and that producing intentional change is facilitated by intentional communication. The relationships among the conversations are discussed, and implications for theory, research, and practice are given.
ISSN:0363-7425
1930-3807
DOI:10.2307/258787