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Office Market Analysis: Improving Best-Practice Techniques
This article focuses on ways to improve market analysis for proposed office projects, taking time and data limitations into account. The discussion moves sequentially through the three primary components of systematic, logical market analysis: the market overview, the market study and the marketabil...
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| Published in: | The Journal of real estate research 1998-01, Vol.16 (1), p.15-34 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c2119-c3aa720b4d829ef519c9a47ec7d97f025f5fc47e7626c0c9f4e9dd413c8e849a3 |
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| cites | cdi_FETCH-LOGICAL-c2119-c3aa720b4d829ef519c9a47ec7d97f025f5fc47e7626c0c9f4e9dd413c8e849a3 |
| container_end_page | 34 |
| container_issue | 1 |
| container_start_page | 15 |
| container_title | The Journal of real estate research |
| container_volume | 16 |
| creator | Howarth, Robin A. Malizia, Emil E. |
| description | This article focuses on ways to improve market analysis for proposed office projects, taking time and data limitations into account. The discussion moves sequentially through the three primary components of systematic, logical market analysis: the market overview, the market study and the marketability study. Key suggestions cover: (1) discussing megatrends affecting office user preferences and product design; (2) estimating long-term attractiveness of the office location and site; (3) forecasting balance or imbalance between future demand and supply of office space at the metropolitan level; (4) segmenting and differentiating supply and demand at the submarket level for the purpose of assigning market capture rates; and (5) conducting sensitivity analysis of the key variables affecting project net operating income. |
| doi_str_mv | 10.1080/10835547.1998.12090936 |
| format | article |
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| identifier | ISSN: 0896-5803 |
| ispartof | The Journal of real estate research, 1998-01, Vol.16 (1), p.15-34 |
| issn | 0896-5803 2691-1175 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_38833831 |
| source | International Bibliography of the Social Sciences (IBSS); ABI/INFORM Global (ProQuest); JSTOR Archival Journals; Taylor and Francis Social Sciences and Humanities Collection |
| subjects | Analysis Analytical forecasting Automobile parking Best practice Employment Employment forecasting Institutional investments Investigations Market analysis Metropolitan areas Office buildings Office space Office supplies Offices Product design Property Proposals Real estate Real estate markets Sensitivity analysis Situs Studies Supply Tenants Time series forecasting Urban development |
| title | Office Market Analysis: Improving Best-Practice Techniques |
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