Ecocertification: Why It May Not Be a “Field of Dreams”

Teisl reports on a research effort to examine how ecomarketing and seal of approval may affect consumer choice and rankings of electricity suppliers and to understand how these reactions differ across consumers.

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Bibliographic Details
Published in:American journal of agricultural economics 1999-12, Vol.81 (5), p.1066-1071
Main Authors: Teisl, Mario F., Roe, Brian, Levy, Alan S.
Format: Article
Language:English
Subjects:
Agricultural economics
Brand image
Brochures
Bullets
Consumer attitudes
Consumer behavior
Consumer behaviour
Consumer research
Consumer Valuation and Welfare Effects of Ecolabels
Consumers
D120
Design
Ecolabeling
Ecology
Education
Electric industries
Electricity
Environmental education
Environmentalism
Environmentalists
Environmentally sensitive products
Experiments
Green marketing
Industrial regulation
L150
Labelling
Marketing
Power generation
Q110
Ratings & rankings
Renewable energy
Renewable resources
Socioeconomic factors
U.S.A
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Online Access:Get full text
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Description
Summary:Teisl reports on a research effort to examine how ecomarketing and seal of approval may affect consumer choice and rankings of electricity suppliers and to understand how these reactions differ across consumers.
ISSN:0002-9092
1467-8276
DOI:10.2307/1244085