Technology adoption: amplifying vs. simplifying innovations

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Bibliographic Details
Published in:Marketing letters 1996-10, Vol.7 (4), p.355-370
Main Authors: Hardie, Bruce G, Robertson, Thomas S, Ross, Jr., William T.
Format: Article
Language:English
Subjects:
Empirical research
Innovation
Technology
Online Access:Get full text
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ISSN:0923-0645