Lessons from America's best-managed firms: marketing today: balancing people and machines

Internet-based technology has become de rigueur for marketing. Includes sidebar "Web hints for architects" by G. Esberg.

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Bibliographic Details
Published in:Architectural record 2001-05, Vol.189 (5), p.180-386
Main Authors: Kolleeny, Jane F, Linn, Charles, Esberg, Guy
Format: Magazinearticle
Language:English
Online Access:Get full text
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Summary:Internet-based technology has become de rigueur for marketing. Includes sidebar "Web hints for architects" by G. Esberg.
ISSN:0003-858X