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The Effects of Music on Helping Behavior: A Field Study

Several studies indicate that mood can influence the likelihood of an individual demonstrating instances of helping behavior, and one previous laboratory study has indicated that music can be used to bring about manipulations of mood to such an end. To investigate this in a naturalistic setting, 646...

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Published in:	Environment and behavior 2004-03, Vol.36 (2), p.266-275
Main Authors:	North, Adrian C., Tarrant, Mark, Hargreaves, David J.
Format:	Article
Language:	English
Subjects:	Altruism Behavior Ceilings Charities Emotions Environment Field research Helping behaviour Human behaviour Mood Moods Music Solidarity Tasks
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container_title	Environment and behavior
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creator	North, Adrian C. Tarrant, Mark Hargreaves, David J.
description	Several studies indicate that mood can influence the likelihood of an individual demonstrating instances of helping behavior, and one previous laboratory study has indicated that music can be used to bring about manipulations of mood to such an end. To investigate this in a naturalistic setting, 646 users of a university gym were played either uplifting or annoying music while theyworked out. Upon completion of theirworkout, they were asked to either sign a petition in support of a fictitious sporting charity (i.e., a low-cost task) or to distribute leaflets on their behalf (i.e., a high-cost task). Responses to the petition-signing measure indicated a ceiling effect with almost all participants offering to help. However, consistent with previous research on mood and helping behavior, uplifting music led to participants offering to help more on the high-cost, leaflet-distributing task than did annoying music.
doi_str_mv	10.1177/0013916503256263
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source	Avery Index to Architectural Periodicals; Applied Social Sciences Index & Abstracts (ASSIA); International Bibliography of the Social Sciences (IBSS); Sociological Abstracts; SAGE
subjects	Altruism Behavior Ceilings Charities Emotions Environment Field research Helping behaviour Human behaviour Mood Moods Music Solidarity Tasks
title	The Effects of Music on Helping Behavior: A Field Study
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