Extending Planned Environmentalism: Anticipated Guilt and Embarrassment Across Cultures

This paper cross-culturally tests an extended version of the planned behavior theory. Using cross-sectional surveys of 801 university students from four different cultures (high vs. low individualism, and English- vs. Spanish-speaking), we expected anticipated feelings of guilt to predict behavioral...

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Bibliographic Details
Published in:European psychologist 2008, Vol.13 (4), p.288-297
Main Authors: Kaiser, Florian G, Schultz, P. Wesley, Berenguer, Jaime, Corral-Verdugo, Victor, Tankha, Geetika
Format: Article
Language:English
Subjects:
Applied psychology
Behavior. Attitude
Biological and medical sciences
Collectivism
Conservation
Conservation (Ecological Behavior)
Cross Cultural Differences
Embarrassment
Environment. Ecology
Environmental Attitudes
Environmentalism
Female
Fundamental and applied biological sciences. Psychology
Guilt
Human
Individualism
Individuality
Male
Planned Behavior
Planned behaviour theory
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social psychology
Social structure and organization
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Summary:This paper cross-culturally tests an extended version of the planned behavior theory. Using cross-sectional surveys of 801 university students from four different cultures (high vs. low individualism, and English- vs. Spanish-speaking), we expected anticipated feelings of guilt to predict behavioral intention in cultures high on individualism, whereas anticipated feelings of embarrassment would be predictive of intention in cultures low on individualism. Results from a series of structural equation models showed that anticipated embarrassment had virtually the same effect as guilt across all four cultures. Although technically distinct, anticipated guilt and embarrassment were nearly indistinguishable from an individual perspective so that either concept is able to increase the explanatory power of the planned behavior theory for environmental conservation.
ISSN:1016-9040
1878-531X
DOI:10.1027/1016-9040.13.4.288