Consumer demand for healthy eating considering diversity - an economic approach for German individuals

Rising incidence and costs of diet-related diseases have led to nutritionists' and economists' interest in factors determining the demand for healthy eating. The present study analyses the demand for healthy eating by the use of a new food-based indicator, which combines the health value a...

Full description

Saved in:
Bibliographic Details
Published in:International journal of consumer studies 2009-11, Vol.33 (6), p.684-696
Main Authors: Drescher, Larissa, Thiele, Silke, Roosen, Jutta, Mensink, Gert B
Format: Article
Language:English
Subjects:
Consumer behavior
Consumer demand
Diet
Diversity
Food
Food diversity
Health
Health costs
healthy eating
Healthy food
Nutrition
Nutritionists
Public health
Regression analysis
Sports
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Rising incidence and costs of diet-related diseases have led to nutritionists' and economists' interest in factors determining the demand for healthy eating. The present study analyses the demand for healthy eating by the use of a new food-based indicator, which combines the health value and diversity of a food basket. Although the diversity aspect gains in importance in recommendations for healthy eating it was not considered adequately in healthy eating indicators until now. Within the household production theory the new indicator is used to identify factors influencing the demand for healthy food diversity for 3220 German individuals. The results of regression analyses show that the demand for a healthy diet is influenced by age and mainly by knowledge, attitudinal and behavioural (proxy-)variables as education level, participation in a health training course and sport activity. On the basis of these findings conclusions are drawn for health and nutrition policy in Germany and Europe.
ISSN:1470-6423
1470-6431
DOI:10.1111/j.1470-6431.2009.00812.x