Television advertising to children?to regulate or legislate?

Whilst in the United Kingdom (UK) self-regulation rather than legislation is the preferred method for marshalling the way advertising reaches children, the tensions between European and national interests, and between the interests of children and of free trade, have led many to call for a review of...

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Bibliographic Details
Published in:Children & society 2000-02, Vol.14 (1), p.73-75
Main Author: Bradbury, Paul
Format: Article
Language:English
Subjects:
Advertising
Children
Regulation
Television programmes
Online Access:Get full text
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Summary:Whilst in the United Kingdom (UK) self-regulation rather than legislation is the preferred method for marshalling the way advertising reaches children, the tensions between European and national interests, and between the interests of children and of free trade, have led many to call for a review of this status in the UK. (Quotes from original text)
ISSN:0951-0605
1099-0860
DOI:10.1002/(SICI)1099-0860(200002)14:1<73::AID-CHI601>3.0.CO;2-F