Using the Internet for business — Web oriented routes to market and existing IT infrastructures

The rapid expansion of the WWW is well known and has huge potential for enabling companies, large and small, to gain new marketplaces globally at low cost, or to be disintermediated by others doing so. A totally new competitive environment opening up new opportunities is upon us. However, to exploit...

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Bibliographic Details
Published in:Computer networks (Amsterdam, Netherlands : 1999) Netherlands : 1999), 1997-11, Vol.29 (15), p.1769-1776
Main Author: West, E.J.W.
Format: Article
Language:English
Subjects:
Applied sciences
Business
Computer applications
Computer science
control theory
systems
Electronic commerce
Exact sciences and technology
Information systems. Data bases
Information technology
Interconnected networks
Internet
Java
Memory organisation. Data processing
Network computing
Networks and services in france and abroad
Software
Studies
Telecommunications
Telecommunications and information theory
Teleprocessing networks. Isdn
Transaction Processing
World Wide Web
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Summary:The rapid expansion of the WWW is well known and has huge potential for enabling companies, large and small, to gain new marketplaces globally at low cost, or to be disintermediated by others doing so. A totally new competitive environment opening up new opportunities is upon us. However, to exploit this companies must make better use of their existing IT infrastructure and integrate their Web oriented routes to market with those same systems supporting more traditional ones. The issues involved are complex but solutions are becoming available which address both the world of electronic commerce and intranets. However, the issues are not simply technological but include how businesses deliver value, gain or lose competitive edge and impact the use, deployment and evolution of their business processes and infrastructure to maximum advantage.
ISSN:0169-7552
1389-1286
1872-7069
DOI:10.1016/S0169-7552(97)00096-2