Discovering the gap between Web site designers' expectations and users' behavior

This paper proposes a technique that discovers the gap between Web site designers' expectations and users' behavior. The former are assessed by measuring the inter-page conceptual relevance and the latter by measuring the inter-page access co-occurrence. The discovery of pages that are con...

Full description

Saved in:
Bibliographic Details
Published in:Computer networks (Amsterdam, Netherlands : 1999) Netherlands : 1999), 2000-06, Vol.33 (1-6), p.811-822
Main Authors: Nakayama, Takehiro, Kato, Hiroki, Yamane, Yohei
Format: Article
Language:English
Subjects:
Access co-occurrence
Conceptual relevance
Designers
End users
Expectations
Internet
Regression analysis
Studies
User behaviour
Web site design
Web sites
World Wide Web
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This paper proposes a technique that discovers the gap between Web site designers' expectations and users' behavior. The former are assessed by measuring the inter-page conceptual relevance and the latter by measuring the inter-page access co-occurrence. The discovery of pages that are conceptually related but rarely co-occur in visits suggests areas where Web site design improvement would be appropriate. Further, the technique suggests how to apply quantitative data obtained through a multiple regression analysis that predicts hyperlink traversal frequency from page layout features. The effectiveness of the technique is validated by case studies.
ISSN:1389-1286
1872-7069
DOI:10.1016/S1389-1286(00)00032-3