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Business transformation, information technology and competitive strategies: learning to fly

‘Business transformation’ is an overarching concept encompassing a range of competitive strategies which organisations adopt in order to bring about significant improvements in business performance. These strategies include business process re-engineering, organisational development/learning, Total...

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Bibliographic Details
Published in:International journal of information management 2003-02, Vol.23 (1), p.3-24
Main Authors: McKeown, Ian, Philip, George
Format: Article
Language:English
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Summary:‘Business transformation’ is an overarching concept encompassing a range of competitive strategies which organisations adopt in order to bring about significant improvements in business performance. These strategies include business process re-engineering, organisational development/learning, Total Quality Management and use of information technology. In this article different models of business transformation are explored. This is followed by a full case study analysis of how a leading aerospace company, Short Brothers (now known as Bombardier Aerospace—Shorts), have transformed themselves since privatisation from an organisation in crisis to a leading performer in their market sector. The findings identify the realities of business transformation and support the argument that true business transformation should be viewed as a multi-stage process which demands an integrated approach to the application of supporting competitive strategies.
ISSN:0268-4012
1873-4707
DOI:10.1016/S0268-4012(02)00065-8