New York Times Coverage of Presidential Campaigns

This study investigates New York Times coverage of the Democratic and Republican general presidential campaigns from 1952–2000. Content analysis reveals that the most common topic of campaign coverage was horse race. Discussion of the candidates' character was more common than discussion of the...

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Bibliographic Details
Published in:Journalism & mass communication quarterly 2005-07, Vol.82 (2), p.356-376
Main Authors: Benoit, William L., Stein, Kevin A., Hansen, Glenn J.
Format: Article
Language:English
Subjects:
Candidates
Communication
Content analysis
Coverage
Election campaigns
Elections
Electoral behaviour
Journalism
Knowledge
Longitudinal studies
Mass media
Media coverage
Media studies
Negative campaigning
New York Times
News media
News Reporting
Political behaviour
Political campaigns
Political culture
Political sociology
Presidential candidates
Presidential elections
Press
Primaries & caucuses
Social norms
U.S.A
USA
Voters
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Description
Summary:This study investigates New York Times coverage of the Democratic and Republican general presidential campaigns from 1952–2000. Content analysis reveals that the most common topic of campaign coverage was horse race. Discussion of the candidates' character was more common than discussion of their policy positions (even though candidates discuss policy more than character in campaign messages). The statements in these stories were more often negative than positive (despite the fact that candidates' messages are more positive than negative). Reporters are the most common sources for the statements in these articles, followed by candidates, supporters, and others.
ISSN:1077-6990
2161-430X
DOI:10.1177/107769900508200208