Marketing: The Undernourished Child of Business

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Bibliographic Details
Published in:The American marketing journal 1936-04, Vol.3 (2), p.105-109
Main Author: Coutant, Frank R.
Format: Article
Language:English
Subjects:
Advertising campaigns
Advertising research
Cities
Design
Goods
Marketing
Production efficiency
Research facilities
Sales management
Spending
Citations: Items that cite this one
Online Access:Get full text
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ISSN:0193-1806
DOI:10.1177/002224293600300201