Some Criteria for Judging the Quality of Surveys

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Bibliographic Details
Published in:Journal of marketing 1947-10, Vol.12 (2), p.145-157
Main Author: Deming, W. Edwards
Format: Article
Language:English
Subjects:
Censuses
Estimation bias
Judgment samples
Market surveys
Marketing
Questionnaires
Sampling bias
Sampling errors
Sampling studies
Selection bias
Statistics
Citations: Items that cite this one
Online Access:Get full text
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ISSN:0022-2429
1547-7185
DOI:10.1177/002224294701200201