Some Criteria for Judging the Quality of Surveys

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Published in:Journal of marketing 1947-10, Vol.12 (2), p.145-157
Main Author: Deming, W. Edwards
Format: Article
Language:English
Subjects:
Censuses
Estimation bias
Judgment samples
Market surveys
Marketing
Questionnaires
Sampling bias
Sampling errors
Sampling studies
Selection bias
Statistics
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container_start_page 145
container_title Journal of marketing
container_volume 12
creator Deming, W. Edwards
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doi_str_mv 10.1177/002224294701200201
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language eng
recordid cdi_proquest_miscellaneous_58669136
source ABI/INFORM global; JSTOR Archival Journals and Primary Sources Collection; ABI/INFORM Global; PAIS Index; BSC - Ebsco (Business Source Ultimate)
subjects Censuses
Estimation bias
Judgment samples
Market surveys
Marketing
Questionnaires
Sampling bias
Sampling errors
Sampling studies
Selection bias
Statistics
title Some Criteria for Judging the Quality of Surveys
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