Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet

More than one-third of young people in the United States are either obese or at risk of becoming obese. The authors consider how food marketers have contributed to this problem and how they might help resolve it. The article organizes the marketing activities of food-related companies around the cla...

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Bibliographic Details
Published in:Journal of public policy & marketing 2007-10, Vol.26 (2), p.162-181
Main Authors: Goldberg, Marvin E., Gunasti, Kunter
Format: Article
Language:English
Subjects:
Adolescents
Children
Children & youth
Diet
Food
Food availability
Food industries
Food labeling
Food products
Marketing
Nutrition
Obesity
Perspectives on Food Marketing and Childhood Obesity
Restaurants
Studies
Supermarkets
United States
Vegetables
Youth
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Summary:More than one-third of young people in the United States are either obese or at risk of becoming obese. The authors consider how food marketers have contributed to this problem and how they might help resolve it. The article organizes the marketing activities of food-related companies around the classic four Ps. The authors first discuss product, price, and promotion in terms of past, present, and potential future industry actions. They then discuss place as a function of four key commercial end points in the food channel: (1) supermarkets, (2) convenience stores, (3) restaurants, and (4) schools. The authors consider government actions in terms of how they affect the actions of both the food industry and consumers. Throughout the article, the authors consider how extant research can be extended in an effort to better understand and address the youth obesity problem.
ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.26.2.162