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Fundamental and Applied Research in Marketing
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Published in: | Journal of marketing 1955-01, Vol.19 (3), p.233-243 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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ISSN: | 0022-2429 1547-7185 |
DOI: | 10.1177/002224295501900302 |