Formulating corporate objectives and strategies

In this article Hans G. Krijnen sets out to illustrate part of the strategic policy-making of a firm. he uses three economic basic-aims and three groups of strategies. The basic-aims have been linked with the strategies which, in the author's opinion, contribute most towards the realisation of...

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Bibliographic Details
Published in:Long range planning 1977-08, Vol.10 (4), p.78-87
Main Author: Krijnen, Hans G.
Format: Article
Language:English
Subjects:
Corporate objectives
Corporate planning
Flexibility
Long term
Management
Market penetration
Objectives
Product development
Return on investment
Strategic planning
Strategy
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Summary:In this article Hans G. Krijnen sets out to illustrate part of the strategic policy-making of a firm. he uses three economic basic-aims and three groups of strategies. The basic-aims have been linked with the strategies which, in the author's opinion, contribute most towards the realisation of meaningful goals. He believes it should be possible to deduce some broad guidelines from the relationships mentioned, to be able to make a choice among a number of new product–market combinations.
ISSN:0024-6301
1873-1872
DOI:10.1016/0024-6301(77)90107-8