THE ANATOMY OF RETAIL PRICE COMPETITION: A STUDY OF ADVERTISED FOOD PRICES

Price competition among supermarkets does not lead to price uniformity, but to a flexibility and diversity of prices aimed at enterprise differentiation, this study of weekly advertising of fourteen competing food stores shows.

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Bibliographic Details
Published in:California management review 1962-04, Vol.4 (3), p.13-30
Main Authors: PRESTON, LEE E., HERTFORD, REED
Format: Article
Language:English
Subjects:
Average prices
Brands
Comparative advertising
Competition
Economic competition
Food
Market prices
Meats
Prices
Retail prices
Retail stores
Steak
Supermarkets
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Description
Summary:Price competition among supermarkets does not lead to price uniformity, but to a flexibility and diversity of prices aimed at enterprise differentiation, this study of weekly advertising of fourteen competing food stores shows.
ISSN:0008-1256
2162-8564
DOI:10.2307/41165488