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New-product ventures
How does a company develop successful new products? What are the decisions it must face? How must the company organize itself to develop a healthy, growing product line? How can it analyze the risks it faces in developing new products? A strong product line and the capacity to develop new, improved...
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Published in: | Business horizons 1968-01, Vol.11 (4), p.5,9,18-7,16,19 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | How does a company develop successful new products? What are the decisions it must face? How must the company organize itself to develop a healthy, growing product line? How can it analyze the risks it faces in developing new products? A strong product line and the capacity to develop new, improved products are the hallmarks of a well-managed company, and they underline the critical importance of correctly appraising the emerging social and scientific environment to discover new needs and means to satisfy them. In this article, the author discusses the factors involved in development, illustrates his ideas with case histories, and sets forth some excellent guidelines for analysis. |
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ISSN: | 0007-6813 1873-6068 |
DOI: | 10.1016/0007-6813(68)90108-0 |