Why firms fail

“To avoid all mistakes in the conduct of a great enterprise is beyond man's powers,” said Minicius to his soldiers after his defeat by Hannibal in 209 B.C. “But,” he continued, “when a mistake has once been made, to use his reverses as lessons for the future is the part of a brave and sensible...

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Bibliographic Details
Published in:Business horizons 1987-03, Vol.30 (2), p.50-58
Main Authors: Bruno, Albert V, Leidecker, Joel K, Harder, Joseph W
Format: Article
Language:English
Subjects:
Business failures
Causes
Employee problems
Financial management
High technology
High technology industries
Product management
San Francisco bay region
Studies
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Summary:“To avoid all mistakes in the conduct of a great enterprise is beyond man's powers,” said Minicius to his soldiers after his defeat by Hannibal in 209 B.C. “But,” he continued, “when a mistake has once been made, to use his reverses as lessons for the future is the part of a brave and sensible man.” Founders of some high-technology firms in California's Silicon Valley were asked the reasons that their companies failed. Their answers can help others avoid their fate.
ISSN:0007-6813
1873-6068
DOI:10.1016/0007-6813(87)90009-7