Other Dimensions Involved in Shopping Center Preference

What determines customer preference for shopping centers? How important is driving time? A study of driving times for shoppers in seven shopping centers in Cleveland, Ohio is reported and compared with the findings of an earlier study published in the JOURNAL OF MARKETING.

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Bibliographic Details
Published in:Journal of marketing 1970-10, Vol.34 (4), p.12-17
Main Authors: Cox, William E., Cooke, Ernest F.
Format: Article
Language:English
Subjects:
Customers
Marketing
Marketing strategies
Modeling
Parking facilities
Population
Population density
Retail sales
Retail trade
Shopping
Shopping and shoppers
Shopping centers
Supermarkets
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Description
Summary:What determines customer preference for shopping centers? How important is driving time? A study of driving times for shoppers in seven shopping centers in Cleveland, Ohio is reported and compared with the findings of an earlier study published in the JOURNAL OF MARKETING.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224297003400403