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Communicating to promote health

Current issues in health communication research and public health promotion; US; 9 articles. Partial contents: An AIDS prevention campaign: effects on attitudes, beliefs, and communication behavior, by William J. Brown; Memorability and persuasiveness of organ donation message strategies, by Leigh A...

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Published in:The American behavioral scientist (Beverly Hills) 1991-08, Vol.34 (6), p.648-767
Main Authors: Kreps, Gary L, Atkin, Charles, McGrath, John C, Brown, William J, Reeves, Byron R, Newhagen, John, Maibach, Edward, Basil, Michael, Kurz, Kathleen, d, Leigh Arden, Smith, Sandi W, Viswanath, K, Finnegan, Jr., John R., Hannan, Peter J, Luepker, Russell V, Yows, Suzanne R, Salmon, Charles T, Hawkins, Robert P, Love, Richard R, Johnson, J David, Meischke, Hendrika, Phillips, Gerald M, Jones, J Alfred
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container_end_page 767
container_issue 6
container_start_page 648
container_title The American behavioral scientist (Beverly Hills)
container_volume 34
creator Kreps, Gary L
Atkin, Charles
McGrath, John C
Brown, William J
Reeves, Byron R
Newhagen, John
Maibach, Edward
Basil, Michael
Kurz, Kathleen
d, Leigh Arden
Smith, Sandi W
Viswanath, K
Finnegan, Jr., John R.
Hannan, Peter J
Luepker, Russell V
Yows, Suzanne R
Salmon, Charles T
Hawkins, Robert P
Love, Richard R
Johnson, J David
Meischke, Hendrika
Phillips, Gerald M
Jones, J Alfred
description Current issues in health communication research and public health promotion; US; 9 articles. Partial contents: An AIDS prevention campaign: effects on attitudes, beliefs, and communication behavior, by William J. Brown; Memorability and persuasiveness of organ donation message strategies, by Leigh Arden Ford and Sandi W. Smith; Medical compliance: patient or physician responsibility? by Gerald M. Phillips and J. Alfred Jones.
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subjects Acquired immune deficiency syndrome
Communication
Health
Medical sector
Public health education
Transplantation of organs, tissues, etc
United States
title Communicating to promote health
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